Why study marketing?


03rd Jun 2016



There are so many reasons why you might want to study marketing: it will prepare you for a range of careers, marketing is one of the fastest-growing industries, you’ll learn what drives a business, you get to be creative and strategic… the list could go on and on!

Marketing is a versatile degree that will prepare you for a wide range of careers. Students are attracted to it because they want to build a solid foundation of business skills as well as the added bonus of developing their skills in marketing.


Who should study it?

If you’re interested in business, psychology or social studies then you may well be suited to a degree in this exciting field. Marketing covers everything from advertising to market research, so it appeals to a wide variety of students and you’ll have time during your studies to discover which field you enjoy the most.


What will you learn?

Specific modules will vary from university to university, but at University of Essex Online you’ll study a mix of core business modules (e.g. HR, finance, business planning and operations management) plus more specialist marketing modules (e.g. marketing communications, consumer behaviour, marketing strategy and services management).


Employment opportunities

A career in marketing appeals to a wide variety of people because the job roles within the sector are so varied – there’s something for everyone. You can use your degree to progress into careers in marketing, communications, sales, PR, advertising, consultancy, management and much more. Plus, you’ll have the core business skills to pursue careers outside of marketing should you wish to.

Marketing roles tend to fall into two categories; in-house marketing roles, where you’ll be based within an organisation and work solely on marketing projects for that company, or agency roles where you’ll work on different projects for a portfolio of clients. You can choose to specialise in one area, such as market research, social media and direct marketing, or pursue more general roles where you work across the whole marketing field.


Graduate marketing roles

Every company or brand needs a marketing team so there will always be a demand for skilled marketing graduates. The great news if you’re considering studying marketing is that the industry is growing rapidly and new roles are being created all the time1. Digital technology is changing the marketing landscape so it’s an exciting time to join the industry and it means graduates can climb the career ladder quickly, particularly if you move into a digital or data-driven role. Starting salaries vary depending on the sector but it’s common for graduates to start on £17,000 – £24,0002, and because the work you do is linked to growth there are usually opportunities for performance-related bonuses.


What are your study options?

Most commonly, students will start by studying an undergraduate degree in marketing, though you may also want to consider an MSc Global Digital Marketing if you already have an undergraduate degree or some experience in the industry. We have flexible entry requirements that take into account both your academic and work-based experience.

As we are a 100% online university, we utilise a virtual learning environment instead of a traditional campus. This gives you the freedom to study when and where it suits you – at home, during your lunch hour or anywhere else you have internet access.

The Chartered Institute of Marketing, the Institute of Direct and Digital Marketing and the Institute of Practitioners in Advertising also offer professional marketing qualifications, but students tend to take these once they have graduated and are progressing within the industry.


Interested in studying marketing? Learn more by downloading our prospectus.