Cultivate critical marketing and managerial skills while expanding your knowledge of key business concepts with our postgraduate business and marketing degree. This course fits alongside our other business pathways to provide a comprehensive look at these two essential fields.
To succeed in marketing in the ever-changing world of business requires both a good depth of knowledge of the latest marketing techniques and trends, as well as a fundamental understanding of what drives consumer behaviour and business growth.
The course focuses on marketing strategy, leadership and economics, while you can also add on optional modules in:
- financial accounting and management
- business strategy and strategic management
- project management methodology and environments
- human resource management, both theoretically and in context
- financial decision-making in the short and long term
To wrap up your studies you will complete a comprehensive research report on the management or marketing area of your choice. This project will combine independent research, analysis and interpretation of the data to make practical recommendations for your chosen topic.
If you are interested in business and looking to focus on a specific area, take a look at our masters degrees that combine business with finance, human resources, management or project management, or even our world-class MBA.