The details
Location: Online Mode of study: Part-time Qualification: MSc Indicative duration: 24 months
Start date: January 2020 Tuition fee: £10,906 (learn more) Funding options: Call +44 (0) 1206 489 358 Taught by: Kaplan Open Learning

Cultivate critical marketing and managerial skills while expanding your knowledge of key business concepts with our postgraduate business and marketing degree. This course fits alongside our other business pathways to provide a comprehensive look at these two essential fields.

To succeed in marketing in the ever-changing world of business requires both a good depth of knowledge of the latest marketing techniques and trends, as well as a fundamental understanding of what drives consumer behaviour and business growth.

The course focuses on marketing strategy, leadership and economics, while you can also add on optional modules in:

  • financial accounting and management
  • business strategy and strategic management
  • project management methodology and environments
  • human resource management, both theoretically and in context
  • financial decision-making in the short and long term

To wrap up your studies you will complete a comprehensive research report on the management or marketing area of your choice. This project will combine independent research, analysis and interpretation of the data to make practical recommendations for your chosen topic.

If you are interested in business and looking to focus on a specific area, take a look at our masters degrees that combine business with finance, human resources, management or project management, or even our world-class MBA.

Why we’re great

  • No need to take a break – complete this course 100% online and part-time around your existing work.
  • We’re the only exclusively online provider to have received a gold rating in the Government’s Teaching Excellence Framework (TEF) – the highest quality found in the UK.
  • Our student satisfaction is among the highest in the UK, according to the National Student Satisfaction Survey 2019.

The MSc Business with Marketing degree is made up of the following modules and, upon completion, is equal to a total of 180 credits at Level 7.

Level 7 modules:

* These modules are core and must be passed in order to achieve the award.

Teaching methods

Studying online gives you the freedom to study when and where it suits you – at home, during your lunch hour or anywhere else you have internet access.

Our courses are delivered through a virtual learning environment (VLE) instead of a traditional campus. This means you will have access to your study materials 24/7, including:

  • multimedia lecturecasts made up of written content, short videos, animation, audio recordings, infographics, short tests and mini-assignments
  • discussion forums for you to chat about the course content with fellow students
  • live Q&A sessions with your tutors
  • a comprehensive eLibrary of textbooks and academic journals
  • support from academic staff and your personal Student Adviser

To ensure you receive the support you need from your tutor, we cap our class sizes at 20 students.

 

Assessment methods

Rather than fretting about exams, you will be assessed exclusively through assignments. This can be by engaging in discussion forums throughout your modules, completing reflective journal entries, or by submitting longer written pieces.

We are committed to providing frequent and transparent feedback through the following ways:

  • Our assessment criteria are designed to be simple and transparent.
  • You will always be aware of your current provisional grade, right from the start of the programme.
  • You will be able to view your marks clearly in your gradebook whenever you log onto the learning platform.
  • There is a 7-day turnaround for marking and feedback of assessed work.
  • You will have regular contact with your Student Adviser, with whom you can discuss any concerns as soon as they arise.

 

Study duration

Our MSc Business with Marketing course has an indicative study duration of 2 years, which is a guide to how long your course will take to complete. The actual duration may be longer or shorter depending on your speed of study, study options chosen and module availability.

It’s possible to complete your studies faster than the indicative course duration by doubling up on modules at certain times; however, minimum study durations do apply.

Our academic year is organised into modules, typically with a one- or two-week break between modules and a structured three-week break for the Christmas period. Students will receive a course timetable during the application process.

All of our courses have regular start dates throughout the year.

On successful completion of your degree, you will be invited to attend a graduation ceremony at the University of Essex, Colchester Campus.

Companies seek out candidates with the most advanced skills to fill senior positions, and a postgraduate qualification is an excellent way to showcase that you possess those abilities. This course is designed for those seeking employment in a high-level marketing role, however roles within business management, banking, insurance, accountancy, finance, sales, retail and human resources would also greatly benefit from the knowledge gained through this course.

We know that many people from non-traditional backgrounds would succeed on our courses! That’s why we offer two different entry routes, taking into account your prior work experience and relevant qualifications. You will also need to meet our English language requirements.

Additionally, you will need to pass your first assignment set within your two-week induction period of the course in order to continue with your studies.

 

Academic Entry Route

In order to satisfy the Academic Entry Route requirements for our MSc Business with Marketing, you must have the following qualifications as a minimum:

  •  an undergraduate degree from an approved institution, equivalent to a UK Honours degree, or a relevant professional qualification

 

Work Experience Entry Route

In order to satisfy the Work Experience Entry Route requirements for our MSc Business with Marketing, you must meet the following criteria:

  • at least five years’ senior level work experience

 

English language requirements

As our courses are delivered in English, a high proficiency with English is required. If English is not your first language, your English ability should be equivalent to an IELTS (Academic) score of 6.5. Don’t worry if you don’t hold an IELTS or equivalent qualification – we offer a free online English test to assess your proficiency.

You don’t need to prove your English ability if you are a national of, or have completed a qualification equivalent to a UK degree in, any of these countries.

Full tuition fee: £10,906
Monthly tuition fee: £454

  • Designated for postgraduate student loans in England.
  • Simple monthly payment plan available, enabling you to spread the cost over the duration of your studies.
  • Full payment discount of 10% of the tuition fee if you pay upfront.
  • International scholarship of 10% of the tuition fee if you are based outside the EU.
  • Alumni discount of 10% of the tuition fee available if you are a previous graduate with the University of Essex or University of Essex Online.

Please note that the up-front payment discount can be used in combination with the Alumni discount or international scholarship. The Alumni discount cannot be used in combination with the international scholarship.

Find out more information about our discounts and scholarships here.

Our course fees are fully inclusive – all teaching materials and required reading are included, and there are no hidden charges for assessments or resits. We also charge the same fee for domestic and international students.

Subject specialists, industry authorities and experienced academics: the tutors who teach modules on our MSc Business with Marketing are experts in the field of business. Take a trip to our tutors page to meet the staff who will be guiding you through the course content.

What our students say

testimonials

William Annoh - Master of Business Management (MBM)

I was particularly impressed with the way that the online programme was structured. My Student Advisor Rebekah was very helpful in advising me and guiding me through the process. All the faculty who taught the modules were very very helpful; they taught me so much. I've learnt a lot of things and I'm willing and ready to use them in my career path. I particularly loved the discussion forums. It was a platform for us to engage with each other, so it helped us as online participants to get to know each other and think about different things. It helped me open my mind to a lot of different ideas. Now that I've finished my degree, the first thing I plan to do is to better myself in my role at work. I just started a new role last month so I'm looking forward to using my experiences from here to grow that. On the side I do some consultancy as well, and I have helped manage a few

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Emily Wells - BA (Hons) Business and Marketing

It's definitely really worthwhile. Although you are online, when you come to Essex for graduation it really puts it into perspective what you've actually done. Dedicate the time to it - it's not really something that you can just slot in. You have to really make it part of your everyday life. I know that Essex is a good university, and I know that you can do other online study options, but to have a degree with a respected university is what appealed to me. There were certain modules that I really enjoyed, like the Consumer Behaviour and Marketing Communications ones. But even the ones that I didn't enjoy as much still had parts that I enjoyed. I already had a part-time job doing marketing for a furniture company. I'm going to go full-time with that and I'm interested in doing a postgrad or seeing what options are available.

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Ezzat Habra - Essex Online MBA

I was looking for a reputable recognised university to pursue my MBA. In addition to that, my work and life commitments meant that it was hard for me to attend a full-time or part-time university. On the other hand, the cost of MBA in the UAE was fairly expensive compared to other off-shore alternatives. University of Essex Online not only had a great academic reputation and student satisfaction, but it also answered my needs and fitted with my life. The course definitely needs dedication and hard work. Online reading requires different styles of studying, while at the same time it allows you more freedom to choose when to study. You build many positive habits, like being very organised and punctual which is essential in many parts of life. It’s been a great journey filled with challenges and excitement. Many modules influence my everyday life. The HR, research, marketing and

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