The details
Location: Online Mode of study: Part-time Qualification: PG Dip Indicative duration: 16 months
Start date: September 2019 Tuition fee: £7,271 (learn more) Funding options: Call 0800 0527 526 Taught by: Kaplan Open Learning

It has never been more important – or more challenging – to excel at distinguishing your business from your competitors. If you wish to succeed in business, gaining marketing knowledge and skills is a great way to advance yourself and your company.

This course covers a wide range of management and marketing topics in-depth, including:

  • the fundamentals of marketing in B2B and B2C organisations
  • the key concepts that underlie marketing and how to develop a strategy
  • the main principles and practices of contemporary management and organisational behaviour
  • theories of leadership and how they apply in practice
  • micro- and macro-economics and their relevance to managerial decision-making

You can also customise your course with modules in areas such as financial management, business strategy, project management and human resources.

Once you have completed your course, you have the opportunity to advance onto a full degree in business with marketing. Or if you are interested in business and looking to focus on a different area, take a look at our masters degrees that combine business with management, finance, project management or human resources, or even our world-class MBA.

Why we’re great

  • Gain a highly recognised postgraduate qualification in just 16 months.
  • Each student is assigned a dedicated Student Support Adviser who acts as their mentor and guide from admission through to graduation.
  • Global recognition and validation by the University of Essex rated 29th in The Times and The Sunday Times Good University Guide 2019

The Postgraduate Diploma in Business with Marketing is made up of the following modules and, upon completion, is equal to a total of 120 credits at Level 7.

Level 7 modules:

  • Marketing Strategy & Management (20 credits)
  • Marketing Principles & Practices (20 credits)
  • Management: Principles and Practices (20 credits)
  • Leadership in Practice (20 credits)
  • Economics for Managers (20 credits)
  • 20 credits of optional modules:
    • Financial Management (20 credits)
    • Business Strategy (10 credits)
    • Project Management (10 credits)
    • Human Resource Management (10 credits)
    • Human Resource Management in Context (10 credits)
    • Financial Decision Making (20 credits)

Upon completion of your PG Dip Business with Marketing we offer the opportunity for you to progress on to study for an MSc Business with Marketing (180 credits).

Teaching Methods

Studying online gives you the freedom to study when and where it suits you – at home, during your lunch hour or anywhere else you have internet access.

Our courses are delivered through a virtual learning environment (VLE) instead of a traditional campus. This means you will have access to your study materials 24/7, including:

  • Multimedia lecturecasts made up of written content, short videos, animation, audio recordings, infographics, short tests and mini-assignments
  • Discussion forums for you to chat about the course content with fellow students
    Live Q&A sessions with your tutors
  • A comprehensive eLibrary of textbooks and academic journals
  • Support from academic staff and your personal Student Adviser

To ensure you receive the support you need from your tutor, we cap our class sizes at 20 students.

 

Assessment Methods

Rather than fretting about exams, you will be assessed exclusively through assignments. This can be by engaging in discussion forums throughout your modules, completing reflective journal entries, or by submitting longer written pieces.

We are committed to providing frequent and transparent feedback through the following ways:

  • Our assessment criteria are designed to be simple and transparent.
  • You will always be aware of your current provisional grade, right from the start of the programme.
  • You will be able to view your marks clearly in your gradebook whenever you log onto the learning platform.
  • There is a 7-day turnaround for marking and feedback of assessed work.
  • You will have regular contact with your Student Adviser, with whom you can discuss any concerns as soon as they arise.

 

Study Duration

Our PG Dip Business with Marketing course has an indicative study duration of 16 months, which is a guide to how long your course will take to complete. The actual duration may be longer or shorter depending on your speed of study, study options chosen and module availability.

It’s possible to complete your studies faster than the indicative course duration by doubling up on modules at certain times; however, minimum study durations do apply.

Our academic year is organised into modules, typically with a one- or two-week break between modules and a structured three-week break for the Christmas period. Students will receive a course timetable during the application process.

All of our courses have regular start dates throughout the year.

On successful completion of your degree, you will be invited to attend a graduation ceremony at the University of Essex, Colchester Campus.

Companies seek out candidates with the most advanced skills to fill senior positions, and a postgraduate qualification is an excellent way to showcase that you possess those abilities. This course is designed for those seeking employment in a high-level marketing role, however roles within business management, banking, insurance, accountancy, finance, sales, retail and human resources would also greatly benefit from the knowledge gained through this course.

We know that many people from non-traditional backgrounds would succeed on our courses! That’s why we offer two different entry routes, taking into account your prior work experience and relevant qualifications. You will also need to meet our English Language Requirements.

Additionally, you will need to pass your first assignment set within the first three weeks of the course in order to continue with your studies.

Academic Entry Route

In order to satisfy the Academic Entry Route requirements for our PG Dip Business with Marketing, you must have the following qualifications as a minimum:

  •  An undergraduate degree from an approved institution, equivalent to a UK Honours degree, or a relevant professional qualification.

 

Work Experience Entry Route

In order to satisfy the Work Experience Entry Route requirements for our PG Dip Business with Marketing, you must meet the following criteria:

  • At least five years’ senior level work experience.

 

English Language Requirements

As our courses are delivered in English, a high proficiency with English is required. If English is not your first language, your English ability should be equivalent to an IELTS (Academic) score of 6.5. Don’t worry if you don’t hold an IELTS or equivalent qualification – we offer a free online English test to assess your proficiency.

You don’t need to prove your English ability if you are a national of, or have completed a qualification equivalent to a UK degree in, any of these countries.

Full tuition fee: £7,271
Monthly tuition fee: £442

  • Designated for postgraduate student loans in England and Wales.
  • Simple monthly payment plan available, enabling you to spread the cost over the duration of your studies.
  • Full payment discount of 10% of the tuition fee if you pay upfront or annually.
  • International scholarship of 10% of the tuition fee if you are based outside the EU.
  • Alumni discount of 10% of the tuition fee available if you are a previous graduate with the University of Essex or University of Essex Online.

Please note that the up-front payment discount can be used in combination with the Alumni discount or international/Executive Scholarships. The Alumni discount cannot be used in combination with the international/Executive Scholarships.

Find out more information about our discounts and scholarships here.

Our course fees are fully inclusive – all teaching materials and required reading are included, and there are no hidden charges for assessments or resits. We also charge the same fee for domestic and international students.

Name: Lisa Clark 
Programme: MBA 

Lisa possesses over 10 years of experience from various Senior Management Training and Development roles within the financial and business service industries, including BT plc, Toyota GB and Halifax UK Bank before moving into academia. Lisa works as a Senior Lecturer specialising within the field of Human Resource Development in particular leadership, management learning and development, data centre leadership, social theory and its influence and effect on learning transfer, social learning and workplace learning.  Lisa has a passion for lifelong learning and works for Newcastle University Business School and remotely for the Lord Ashcroft International Business School of Anglia Ruskin University.

 

Name: David Dixon B.Sc (Econ), P.G.C.E, M.A 
Programme: MSc Business and Management 

David graduated in 1979 with a 2:1 in Analytical & Descriptive Economics, and then went on to complete his Post Graduate Certificate in Education in 1987. A teacher and lecturer for 26 years, then progressing to programme leader and senior lecturer positions, for the last 7 years David has been Programme Leader and Academic Director for University of Essex Online. David is a committed egalitarian and secularist and believes that education is key to promoting social and economic welfare. He has a long-standing commitment to ‘life-long learning’ and widening access to education.

 

Name: Chris West BSc, MBCS, CITP, CEng 
Programme: BA (Hons) Business and Management 

Chris holds a BSc in Mathematics from the University of Exeter and is also a Member of the British Computer Society, a Chartered Engineer, and a Chartered IT Professional. He has also been awarded the Honorary Member of City and Guilds for services to vocational education, Fellow of the Royal Society of Arts. Chris has business experience ranging from Systems Adviser to Managing Director Granada Learning Professional Development, and academic experience ranging from lecturing to Governor at the Royal National College for the Blind. Chris focuses his research interests on CRM development, IT services procurement and the development and delivery of in-house training for Further Education middle managers.

What our students say

testimonials

Andy Robertson - BA (Hons) Business and Management

Being a naval chap, I thought that I was a broad, adaptable, comfortable manager. However, as a mature student, the vagaries and pressures of work take priority and zap your energy, making the balance beyond work, between family and study even more precarious. In maintaining the balance between work, study and home life, I learned that one has to set aside a period known as the “study period” and sacrifice being idle! Giving up free time simply means giving up time without purpose, a really neat trick of useful time management. And when in doubt, I sought the great bunch of tutors and student advisers at University of Essex Online.

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Aisha Legge, MBA - Essex Online MBA

I wish I’d started my MBA years ago. I feel like I’m part of a community.

I created a WhatsApp group for students based in the UAE and we physically meet up regularly. If I can’t watch any lectures live because of the time difference I can watch them on demand and our tutors try to be flexible with their office hours. Even though we’re miles away from the Essex team, they’re always willing and able to help with any issues or questions I have. My student adviser, Marie, replies promptly, is always able to assist me and offers support in my studies. My hope is that my MBA will help with career advancement and open doors to opportunities with potential employers in the future.

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Paul Nicholson, BA (Hons) Business and Management - BA (Hons) Business and Management

Learning through an online programme provided me with the flexibility I needed to manage my work and family life.

I was a project leader in the oil and gas industry, wanting to take my career to the next level. Learning through an online programme provided me with the flexibility I needed to manage my work and family life. Studying in the evenings and at weekends worked well for me, but without the support and understanding of my wife and daughter, it could have been very difficult. Summer holidays saw me sitting in air-conditioned rooms writing assignments while my family entertained themselves. I would say family ‘buy-in’ and support is crucial to succeed! However, while I've made sacrifices, I'll definitely reap the rewards in the long term.

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