With a degree in business and marketing, you’ll be ready to jump into the fast-paced corporate world and expand your career on a global scale. Read on to discover some of the exciting career paths our BA (Hons) Business and Marketing can offer graduates.
Financial services
Put your budgeting, cost management and capital investment analysis skills to good use, with a career in the financial services sector. As a business graduate, you can expect high demand for your skills and competitive rates of pay, in roles including digital account manager, financial analyst and paid media strategist. Relevant course modules include:
- Introduction to Finance
- Business Planning
- Global Business Environment
Project management
Use your business insights and specialist project management software experience to launch a career in this sector. Much like in business and marketing where you could find yourself managing multiple brand campaigns, the same can be said for the complexities of project management. This degree opens up a range of roles, from marketing operations coordinator to digital marketing project manager.
Relevant course modules include:
- Project Management
- Core Skills and Employability
- Business Planning
Marketing, advertising and sales
Hone your commercial and digital skills to kickstart a career in marketing, advertising and sales. These essential functions are present across a wide range of sectors, from education to fast-moving consumer goods (FMCG). Unsurprisingly, the top role reported for 49% of marketing graduates in 2023 was within sales and marketing. Examples of positions could involve work as a sales and marketing manager, social media coordinator or copywriter.
Relevant course modules include:
- Marketing and Sales Management
- International Marketing Strategy
- Marketing Research
Is a business and marketing degree worth it?
Business degrees with a marketing specialism unlock a variety of career options across a range of sectors and industries. You’ll learn how to identify, anticipate and meet consumer needs, while nurturing your abilities as a leader and communicator. With a grounding in the fundamentals of business and marketing, you’ll be ready to stand out from the crowd in the global labour market.
Why study business and marketing with the University of Essex Online?
With 100% online, part-time courses and full support from day one, there are many reasons to choose us for your undergraduate degree. You’ll gain certification from the University of Essex, a top 30 UK university (Complete University Guide 2025) and enjoy 24/7 access to the virtual learning environment (VLE). We also have accessible entry routes to suit all backgrounds, as well as a wide range of discounts and scholarships available.
Inspired to launch your business and marketing career? Download a prospectus to find out more.