Organisations in healthcare, finance, marketing, and many other sectors are realising the exciting benefits of AI technology. The term has continued to dominate global conversations and was ultimately named Collins Word of the Year for 2023. In this blog post, we dive into the wider impact of AI and how our cutting-edge MSc Artificial Intelligence can help accelerate your future career.
1. Business
In many areas of business, managers are using AI to make data-driven decisions. AI offers powerful tools for analysis and business insights, systems which can identify trends, provide informed recommendations, and forecast outcomes with accuracy and efficiency – reducing the chance for human error and bias.
2. Marketing
In today’s global online market, understanding consumer behaviour is the key to success in developing effective targeted campaigns. AI can help businesses gain a deeper understanding of consumer behaviour – such as individual browsing history and preferences – leading to personalised marketing, improved customer experience and a competitive advantage in saturated markets.
3. Healthcare
By taking care of time-consuming and repetitive tasks, the implementation of AI in healthcare has the potential to give professionals more time to care for patients. These innovative processes are currently being trialled in the diagnosis of cardiovascular diseases, neurological diseases and cancer. This technology can also help to reduce human error related to fatigue, as well as decrease costs in the healthcare sector.
4. Finance
Big data analytics and AI is shaping innovation in the finance sector. AI machines have the ability to teach themselves, interpret data to make predictions, and streamline and optimise processes as well as automate complex tasks – ranging from credit decisions to financial risk management. It’ is clear AI will play an integral role in the financial sector going forward.
5. IT
In IT, AI serves machine learning tools by providing data driven insights, optimising IT operations and enhancing cyber security. Not only that, AI has also made a significant impact through automation. This allows companies to automate complicated processes using this innovative technology and leaving the professionals to focus on tasks requiring human insight and customer-facing skills.
Why study our MSc Artificial Intelligence?
Throughout our MSc Artificial Intelligence, you’ll explore the three fundamental areas of AI: search, knowledge representation and learning. You’ll also explore trending topics such as machine learning and intelligent agents and gain the foundational knowledge necessary to become an effective AI professional. AI is a highly promising and lucrative career to work in, with a growing demand for those with the right qualifications.
The MSc has an indicative study duration of two years. You can also study the shorter 16-month PG Dip at 120 credits or eight-month PG Cert at 60 credits. These shorter courses provide a solid grounding in AI and are well-regarded qualifications, while also acting as stepping stones towards the full Masters degree.
Why study with the University of Essex Online?
There are many other benefits to studying with Essex Online:
- all programming languages and software is provided
- our courses have a focus on collaborative development, mirroring real-life software development roles
- embrace a global community, with students from over 140 countries worldwide
- receive your degree from the University of Essex, one of the top 25 UK universities (Guardian University Guide 2025)
To find out more about the MSc Artificial Intelligence, download a prospectus today! If you have any queries about online study, get in touch with our friendly Admissions team.