How to use social media to land your dream job


20th Jun 2024


The job market is becoming increasingly more competitive, meaning job seekers must find ways to stand out from the crowd and get creative in their search.

Whether you’re an undergraduate looking for roles after graduation, or a professional looking for a career change, social media is a powerful tool that can help you land your desired role. Read on to discover our top tips to help you land your dream role.


Do your research

If you’re looking for the perfect job, you’ll need to regularly search job sites such as Indeed, TotalJobs and LinkedIn, to keep up to date with the job market. We recommend following relevant pages on social media platforms that post job adverts, including Instagram, Facebook and X. Optimise your search using filters and tailored hashtags such as #graduatejobs to refine your search results.

Social media sites can also be useful for finding local events such as job fairs, where you can attend in person and network. Take the opportunity to research the company you want to apply for to better understand their cultures and values, and ensure these align with what you’re looking for.


Build a personal brand

Personal branding increases your visibility and credibility with employers. Don’t forget to show your personality, as recruiters will be looking for authentic and well-rounded candidates.

LinkedIn is an excellent tool for building a personal brand, networking and job-seeking. If your profile’s well crafted towards your field of interest, the likelihood of attracting hiring managers and recruiters is high. Also, while X may seem like a regular social media site, it’s great for allowing you to express your personality. Get involved in conversations related to your field of interest and follow thought-leaders.


Showcase your portfolio

To use social media more effectively in your job search, it’s important to show employers why you’re a great fit for the role. To do this you can visually showcase your work by creating a portfolio, which can increase the likelihood of obtaining an interview for the role you’re applying for.

Promote your skill-set using websites, imagery, videos, social media pages and blog posts. Potential employers can better understand the skills you possess and how likely you’ll be able to transfer them to the role, so impress them with your work and remember to keep your portfolio up to date! Make sure you also have an updated CV in hand so that you’re all set when the moment arrives.


Boost your industry connections

Networking is an important part of your career, as it can help to expand your opportunities further. Social media opens more doors and can help you connect with a variety of people worldwide to build contacts in your chosen industry. Reach out and send a personalised message to recruiters to help increase the chance of your CV being looked at.

It’s also recommended to follow thought-leaders – as well as industry-related groups – on X, Facebook, Instagram and LinkedIn, to keep up to date with the latest news and become part of the conversation. Discover online or in-person networking, where there are opportunities to meet potential mentors who can help drive your career forward.


We hope you found these tips on how to use social media to land your dream job helpful – good luck!


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