Spotlight on MSc Global Digital Marketing


19th Nov 2020




Are you looking to thrive within a marketing role at a global agency or company, by learning about different promotional strategies and data analysis methods? If so, our MSc Global Digital Marketing degree could be right for you.

This programme has been designed to introduce you to the varied marketing platforms now available to organisations and how they can be used to promote your firm’s products or services. You will investigate the theory linked to the collection, analysis, and interpretation of data, and its practical application to inform key business decisions.

You will explore the external context in which international businesses operate, including the challenges and opportunities that exist for entrepreneurial companies. You will learn about the impact of various factors on consumers’ decisions and how this influences buying behaviour. This will help you to shape your marketing activities and campaigns increasing both their reach and effectiveness.

In this blog, we will give you more information about the module content, course length, and future employment opportunities. You’ll gain all the information you need to decide if this is the right programme for you to take your career forward or potentially explore a career within an exciting new sector.


What will I study?

A key focus of your studies is in developing your understanding of consumer behaviour in the digital age. You will learn about the internal processes that occur within a consumer’s mind and how you can utilise this knowledge to develop effective marketing strategies. You will also explore the benefits of web analytics to track the customer journey and analyse consumer touchpoints with your business.

You will learn about key digital marketing concepts, theoretical frameworks and their practical application, giving you the skills, knowledge and confidence to lead online marketing campaigns. You will develop an understanding of digital disruption and the impact this is having on the changing face of business and customers.

Through your studies, you will also be immersed in the practical methods for utilising a variety of digital channels, including social media, PPC and SEO as well as mobile-first and site design concepts. This will help you to develop a digital mindset, allowing for data-driven effective planning, managing and measuring of online marketing.


How will I be assessed?

Rather than facing the stress of revising for and then sitting exams, all assessments are conducted through online assignments. This is carried out in a variety of formats, including engaging in discussion forums, completing reflective journal entries and submitting longer written assignments.

The culmination of your studies will be a final report, where you will research an issue within marketing that is of particular interest to you. This includes conducting first-person research into the topic and producing a comprehensive report. Through this assessment, you will not only demonstrate your understanding of the subject matter but develop a range of transferable skills including data analysis and report writing.


What if I want something shorter?

Then either our PG Cert or Dip Global Digital Marketing might be of more interest to you. The MSc Global Digital Marketing has an indicative duration of 2 years while the PG Cert is 8 months and the PG Dip 16 months. These are both respected qualifications in their own right, which can help you to enhance your CV and develop the skills and knowledge required to explore a new career avenue. And if you choose to, it’s easy to continue your studies to Masters level after you complete one of these short courses.


Where could this course take me?

This course has been tailored to help you develop the necessary technical and transferable skills that are required for you to thrive in a 21st-century business. That means that whether you are looking to move into a marketing role in the future or get ahead in your existing career, the skills and knowledge you develop will be equally relevant and applicable.

You could apply for a wide range of different job titles including Marketing Executive, Digital Brand Manager, Content Marketing Specialist and SEO Specialist.


What are the benefits of online learning?

All our programmes are delivered 100% online and part-time. As a result, you have the flexibility to study where and when is best for you. You have the opportunity to work and learn at the same time, gaining a new qualification without the need for a career break.

All course content, study materials, and assessment submissions are available and completed through our sophisticated Virtual Learning Environment (VLE). This removes the need to visit a physical library or purchase additional textbooks as these are all available through our extensive eLibrary.

Your interactive lecturecasts will be available through the VLE which also hosts live Q&A sessions and immersive discussion forums. All you need to complete your studies is a laptop/ PC with a good internet connection.

Once your studies are complete you are invited to attend a graduation ceremony at the University of Essex’s Colchester campus. This is a great way to celebrate your success with friends, family, classmates, and tutors.


Okay, I’m interested how do I apply?

Just click right here or you can download a prospectus to find out more details.