The details
Location: Online Mode of study: Part-time Qualification: MSc Indicative duration: 2 years
Start date: Tuition fee: £11,222 Funding options: Call +44 (0) 1206 489 358 Delivered by: Kaplan Open Learning

Gain the digital knowhow to excel in a marketing career anywhere in the world with this specialist degree.

In the 21st century, marketing has transformed into a highly sophisticated process which seeks to understand and address the unique demands of customers and businesses. With the availability of large volumes of data and many varied platforms to promote through, firms of all sizes need a deep appreciation of how to use these to stand out from their competitors. Marketing professionals need a wide range of skills, particularly in the collection, analysis and presentation of data, to successfully meet the highly specific demands of a broad range of consumers.

After gaining an advanced understanding of the external context within which international businesses operate, you will study a broad range of topics including:

  • the internal processes that occur within consumers’ minds and how to choose corresponding marketing strategies
  • management of internal and external communications aimed at creating a favourable point of view among stakeholders
  • data analytics for managers, including the technical aspects of collecting and organising data

Towards the end of your studies you will develop a research report around a topic within global digital marketing that is of particular interest to you. You will conduct first-person research into the topic and create a comprehensive report, demonstrating your new skills in marketing, research and communication.

Why we’re great

  • This specialist degree will explore a number of essential and tailored topics to develop your all-round skills as a marketing professional.
  • Through both course content and collaboration with fellow students based around the world, you will gain a global outlook on marketing and the ability to succeed in a national or international company.
  • No need to take a break – complete this course 100% online and part-time around your existing work.

The MSc Global Digital Marketing degree is made up of the following modules and, upon completion, is equal to a total of 180 credits at Level 7.

Level 7 modules:

* These modules are core and must be passed in order to achieve the award.

Teaching methods

Studying online gives you the freedom to study when and where it suits you – at home, during your lunch hour or anywhere else you have internet access.

Our courses are delivered through a virtual learning environment (VLE) instead of a traditional campus. This means you will have access to your study materials 24/7, including:

  • multimedia lecturecasts made up of written content, short videos, animation, audio recordings, infographics, short tests and mini-assignments
  • discussion forums for you to chat about the course content with fellow students
  • live Q&A sessions with your tutors
  • a comprehensive eLibrary of textbooks and academic journals
  • support from academic staff and your personal Student Adviser

To ensure you receive the support you need from your tutor, we cap our class sizes at 20 students.

 

Assessment methods

Rather than fretting about exams, you will be assessed exclusively through assignments. This can be by engaging in discussion forums throughout your modules, completing reflective journal entries, or by submitting longer written pieces.

We are committed to providing frequent and transparent feedback through the following ways:

  • Our assessment criteria are designed to be simple and transparent.
  • You will always be aware of your current provisional grade, right from the start of the programme.
  • You will be able to view your marks clearly in your gradebook whenever you log onto the learning platform.
  • There is a 7-day turnaround for marking and feedback of assessed work.
  • You will have regular contact with your Student Adviser, with whom you can discuss any concerns as soon as they arise.

 

Study duration

Our MSc Global Digital Marketing course has an indicative study duration of 2 years which is a guide to how long your course will take to complete. The actual duration may be longer or shorter depending on your speed of study, study options chosen and module availability.

It’s possible to complete your studies faster than the indicative course duration by doubling up on modules at certain times; however, minimum study durations do apply.

Our academic year is organised into modules, typically with a one- or two-week break between modules and a structured three-week break for the Christmas period. Students will receive a course timetable during the application process.

All of our courses have regular start dates throughout the year.

On successful completion of your degree, you will be invited to attend a graduation ceremony at the University of Essex, Colchester Campus.

Businesses across all sectors are in need of talented and knowledgeable marketing professionals to help them stand out and broaden their market share. Whether you hope to move into a marketing role within your current industry or get ahead in your existing marketing career, this course will give you a range of relevant technical and transferable skills.

Job titles you may apply for include: Marketing Executive, Digital Brand Manager, Content Marketing Specialist, Community Manager, Marketing Strategist, SEO Specialist, Marketing Manager, Creative Director or Content Creator.

We know that many people from non-traditional backgrounds would succeed on our courses! That’s why we offer two different entry routes, taking into account your prior work experience and relevant qualifications. You will also need to meet our English language requirements.

Additionally, you will need to pass your first assignment set within your two-week induction period of the course in order to continue with your studies.

 

Academic entry route

In order to satisfy the academic entry route requirements for our MSc Global Digital Marketing, as a minimum you must have an undergraduate degree from an approved institution, equivalent to a UK Honours degree, or a relevant Level 6 vocational qualification.

 

Work experience entry route

In order to satisfy the work experience entry route requirements for our MSc Global Digital Marketing, as a minimum you must have at least five years’ relevant work experience in marketing.

 

English language requirements

As our courses are delivered in English, a high proficiency with English is required. If English is not your first language, your English ability should be equivalent to an IELTS (Academic) score of 6.5. Don’t worry if you don’t hold an IELTS or equivalent qualification – we offer a free online English test to assess your proficiency.

You don’t need to prove your English ability if you are a national of, or have completed a qualification equivalent to a UK degree in, any of these countries.

Full tuition fee: £11,222 Δ

  • Designated for postgraduate student loans in England.
  • Simple monthly payment plan available, enabling you to spread the cost over the duration of your studies.
  • Full payment discount of 10% of the tuition fee if you pay upfront.
  • Partial scholarship available for international students residing in specific regions outside of the UK.
  • Alumni discount of 10% of the tuition fee available if you are a previous graduate with the University of Essex or University of Essex Online.

Please note that a maximum of two discounts or scholarships can be applied. Find out more information about our discounts and scholarships here.

Our course fees are fully inclusive – all teaching materials and required reading are included, and there are no hidden charges for assessments or resits. We also charge the same fee for domestic and international students.

Δ All tuition fees shown are net of any applicable sales tax payable by you in your country of residence. Where we are required to add sales tax at the local statutory rate, this will be added to the tuition fees shown and confirmed during the payment process.

Subject specialists, industry authorities and experienced academics: the tutors who teach modules on our MSc Global Digital Marketing are experts in the fields of business and marketing. Take a trip to our tutors page to meet the staff who will be guiding you through the course content.

What our students say

testimonials

William Annoh - Master of Business Management (MBM)

I was particularly impressed with the way that the online programme was structured. My Student Advisor Rebekah was very helpful in advising me and guiding me through the process. All the faculty who taught the modules were very very helpful; they taught me so much. I've learnt a lot of things and I'm willing and ready to use them in my career path. I particularly loved the discussion forums. It was a platform for us to engage with each other, so it helped us as online participants to get to know each other and think about different things. It helped me open my mind to a lot of different ideas. Now that I've finished my degree, the first thing I plan to do is to better myself in my role at work. I just started a new role last month so I'm looking forward to using my experiences from here to grow that. On the side I do some consultancy as well, and I have helped manage a few...

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Erin Lovell - Essex Online MBA

I chose to study my MBA because I knew that ultimately, I'd like to own a number of businesses and work for myself. The course itself was great, I took something valuable away from every module. I really enjoyed my Financial Decision Making for Managers course - which is ironic because that's the only one I was really dreading when I first saw the syllabus! I'm happy to say that I'm already using the course. I have just started my new role of Senior Project Analyst for the Bermuda Monetary Authority full-time. This course was absolutely instrumental in my being prepared for this job. If you're waiting for the right time to take this course, it's now. It's an incredibly practical course and you will be able to apply the things you learn right away. There will never be a "perfect time" - so today is as good as any. Read more from Erin 

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Serina Jonas - BA (Hons) Business and Management

I set out to earn a living instead of studying, but despite this choice I always wanted to fulfil my ambition to have a qualification. In August 2007, I set about furthering my education, to advance my business understanding and enrich my life skills; all from the comfort of my home. My new-found knowledge and confidence have improved my career over the past four years, teaching me the ‘corporate speak’ and I feel qualified to belong to the corporate world. My final objective on my PDP was for my daughter to look up to me and see me as a good example of a working mother with a developing career. Having my family at my graduation filled me with pride.

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