Gain the digital knowhow to excel in a marketing career anywhere in the world with this specialist degree.
In the 21st century, marketing has transformed into a highly sophisticated process which seeks to understand and address the unique demands of customers and businesses. With the availability of large volumes of data and many varied platforms to promote through, firms of all sizes need a deep appreciation of how to use these to stand out from their competitors. Marketing professionals need a wide range of skills, particularly in the collection, analysis and presentation of data, to successfully meet the highly specific demands of a broad range of consumers.
After gaining an advanced understanding of the external context within which international businesses operate, you will study a broad range of topics including:
- the internal processes that occur within consumers’ minds and how to choose corresponding marketing strategies
- management of internal and external communications aimed at creating a favourable point of view among stakeholders
- data analytics for managers, including the technical aspects of collecting and organising data
Towards the end of your studies you will develop a research report around a topic within global digital marketing that is of particular interest to you. You will conduct first-person research into the topic and create a comprehensive report, demonstrating your new skills in marketing, research and communication.