The details
Location: Online Mode of study: Part-time Qualification: MSc Indicative duration: 2 years
Start date: Tuition fee: £ For tuition fees see below For queries: Call +44 (0) 1206 489 358 Delivered by: Kaplan Open Learning

Gain the digital knowhow to excel in a marketing career anywhere in the world with this specialist degree.

In the 21st century, marketing has transformed into a highly sophisticated process which seeks to understand and address the unique demands of customers and businesses. With the availability of large volumes of data and many varied platforms to promote through, firms of all sizes need a deep appreciation of how to use these to stand out from their competitors. Marketing professionals need a wide range of skills, particularly in the collection, analysis and presentation of data, to successfully meet the highly specific demands of a broad range of consumers.

After gaining an advanced understanding of the external context within which international businesses operate, you will study a broad range of topics including:

  • the internal processes that occur within consumers’ minds and how to choose corresponding marketing strategies
  • management of internal and external communications aimed at creating a favourable point of view among stakeholders
  • data analytics for managers, including the technical aspects of collecting and organising data

Towards the end of your studies you will develop a research report around a topic within global digital marketing that is of particular interest to you. You will conduct first-person research into the topic and create a comprehensive report, demonstrating your new skills in marketing, research and communication.

Why we’re great

  • This specialist degree will explore a number of essential and tailored topics to develop your all-round skills as a marketing professional.
  • Through both course content and collaboration with fellow students based around the world, you will gain a global outlook on marketing and the ability to succeed in a national or international company.
  • No need to take a break – complete this course 100% online and part-time around your existing work.

The MSc Global Digital Marketing is made up of the following modules and, upon completion, is equal to a total of 180 credits.

How do external factors affect international business and entrepreneurial firms? In this exciting module, you’ll learn about the rationale for studying international business from the perspective of an entrepreneur – while enhancing your understanding of key international trade theories and practices. 

In this defining module, you’ll begin to unpack the theoretical concepts and issues underpinning marketing strategies. You’ll examine three key themes: marketing concept and orientation, international marketing strategy, and marketing planning and control processes. Upon completion, you’ll have a solid understanding of the importance of marketing principles and practices. 

Ready to enhance your transferrable skills and employability within the service sector? This valuable module will help you understand the importance of the human dimension in service provision. You’ll also critically analyse the marketing activities of service sector organisations helping you gain crucial insight into how services-based organisations operate. 

In order to enjoy business success, managers must understand consumer behaviour in the digital age. In this fascinating module, you’ll learn about the internal processes that occur within the mind of the consumer – and how this awareness helps shape marketing strategy implementation in both traditional and online contexts. 

Prepare to strategically lead online marketing campaigns with this fascinating module. You’ll discover key digital marketing concepts, the theoretical frameworks underpinning them and their practical applications. Not only that, you’ll explore the impact of digital disruption and its effect on the changes in business and customer behaviour. 

Corporate communications help organisations explain their visions and values to stakeholders. In this defining module, you’ll gain a solid understanding of how organisations craft a coherent message to enhance credibiltiy and corporate social responsibility. Upon completion, you’ll have expanded your knowledge of branding, image and identity. 

Ready to learn more about marketing strategies in private and public organisations? In this exciting module, you’ll critically examine the various software applications and other tools necessary to build a strategic marketing plan. You’ll also analyse the variables essential to delivering marketing strategies in different types of businesses. 

As data analytics becomes increasingly important in the global economy, managers need to know how to gain valuable data insight and understand data sources, collection and interpretation to inform key business decisions. This comprehensive module will examine the study of data analytics – exploring the technical aspects of collecting and organising data, and carrying out data analytics.  

What is SPSS? Hows data gathered in psychology? Get ready to gain knowledge in qualitative and quantitative research methods and apply these skills in a professional setting. By the end of this comprehensive module, you’ll be able to interpret and present your results, while continuing to build your skills portfolio.

This defining module allows you to produce a major piece of academic research on a chosen topic within business and management. You’ll have the opportunity to explore areas that have not been fully investigated previously – incorporating your knowledge of management challenges, or a business scenario that has far-reaching organisational implications. 

Teaching methods

Studying online gives you the freedom to study when and where it suits you – at home, during your lunch hour or anywhere else you have internet access.

Our courses are delivered through a virtual learning environment (VLE) instead of a traditional campus. This means you will have access to your study materials 24/7, including:

  • multimedia lecturecasts made up of written content, short videos, animation, audio recordings, infographics, short tests and mini-assignments
  • discussion forums for you to chat about the course content with fellow students
  • live Q&A sessions with your tutors
  • a comprehensive eLibrary of textbooks and academic journals
  • support from academic staff and your dedicated Student Support team

To ensure you receive the support you need from your tutor, we cap our class sizes at 20 students.

 

Assessment methods

Rather than fretting about exams, you will be assessed exclusively through assignments. This can be by engaging in discussion forums throughout your modules, completing reflective journal entries, or by submitting longer written pieces.

We are committed to providing frequent and transparent feedback through the following ways:

  • Our assessment criteria are designed to be simple and transparent.
  • You will always be aware of your current provisional grade, right from the start of the programme.
  • You will be able to view your marks clearly in your gradebook whenever you log onto the learning platform.
  • There is a 7-day turnaround for marking and feedback of assessed work.
  • You will have regular contact with your Student Support team, with whom you can discuss any concerns as soon as they arise.

 

Study duration

Our MSc Global Digital Marketing has an indicative study duration of 2 years which is a guide to how long your course will take to complete. The actual duration may be longer or shorter depending on your speed of study, study options chosen and module availability.

It’s possible to complete your studies faster than the indicative course duration by doubling up on modules at certain times; however, minimum study durations do apply.

Our academic year is organised into modules, typically with a one- or two-week break between modules and a structured three-week break for the Christmas period. Students will receive a course timetable during the application process.

All of our courses have regular start dates throughout the year.

On successful completion of your degree, you will be invited to attend a graduation ceremony at the University of Essex, Colchester Campus.

Businesses across all sectors need talented marketing professionals to help them stand out and broaden their market share. Whether you hope to move into a marketing role within your current industry or get ahead in your existing marketing career, this course will give you a range of relevant technical and transferable skills.

Job titles you may apply for include Marketing Executive, Digital Brand Manager, Content Marketing Specialist, Community Manager, Marketing Strategist, SEO Specialist, Marketing Manager, Creative Director or Content Creator.

Gaining a postgraduate qualification with the University of Essex Online also puts you in good stead for your career prospects. Results from our 2021 student survey showed:

  • 92% of students said their course helped develop their research skills
  • 89% of students say their studies fit with their future plans
  • Almost 60% said their studies had a positive effect on their career
  • 25% of students saw their salaries increase by up to 10%

We know that many people from non-traditional backgrounds would succeed on our courses! That’s why we offer two different entry routes, taking into account your prior work experience and relevant qualifications. You will also need to meet our English language requirements.

Additionally, you will need to pass your first assignment set within your two-week induction period of the course in order to continue with your studies.

 

Academic entry route

In order to satisfy the academic entry route requirements for our MSc Global Digital Marketing, as a minimum you must have an undergraduate degree from an approved institution, equivalent to a UK Honours degree, or a relevant Level 6 professional qualification.

 

Work experience entry route

In order to satisfy the work experience entry route requirements for our MSc Global Digital Marketing, as a minimum you must have at least five years’ relevant work experience in marketing.

 

English language requirements

As our courses are delivered in English, a high proficiency with English is required. If English is not your first language, your English ability should be equivalent to an IELTS (Academic) score of 6.5. Don’t worry if you don’t hold an IELTS or equivalent qualification – we offer a free online English test to assess your proficiency.

You don’t need to prove your English ability if you are a national of, or have completed a qualification equivalent to a UK degree in, any of these countries.

Full tuition fee:  

£11,836 UK and International (2022-23) Δ
£12,167 UK / £12,428 International (2023-24) Δ 

  • Designated for postgraduate student loans in England. 
  • Simple monthly payment plan available, enabling you to spread the cost over the duration of your studies. 
  • Full payment discount of 5% if you pay upfront. 
  • Regional scholarship available for international students based overseas in eligible countries. 
  • Alumni discount of 10% of the tuition fee available if you are a previous graduate with the University of Essex or University of Essex Online. 
  • 10% corporate discount available when three or more of your employees study with us. 

Please note, a maximum of two discounts or scholarships can be applied. The corporate discount can only be used in combination with our upfront payment discount, but not in conjunction with any other discount or scholarship. Find out more information about our discounts and scholarships here. 

Our course fees are fully inclusive – all teaching materials and required reading are included, and there are no hidden charges for assessments or resits.  

Δ All tuition fees shown are net of any applicable sales tax payable by you in your country of residence. Where we are required to add sales tax at the local statutory rate, this will be added to the tuition fees shown and confirmed during the payment process. 

Subject specialists, industry authorities and experienced academics: the tutors who teach modules on our MSc Global Digital Marketing are experts in the fields of business and marketing.

What our students say

testimonials

William Annoh - Master of Business Management (MBM)

I was particularly impressed with the way that the online programme was structured. My Student Advisor Rebekah was very helpful in advising me and guiding me through the process. All the faculty who taught the modules were very very helpful; they taught me so much. I've learnt a lot of things and I'm willing and ready to use them in my career path. I particularly loved the discussion forums. It was a platform for us to engage with each other, so it helped us as online participants to get to know each other and think about different things. It helped me open my mind to a lot of different ideas. Now that I've finished my degree, the first thing I plan to do is to better myself in my role at work. I just started a new role last month so I'm looking forward to using my experiences from here to grow that. On the side I do some consultancy as well, and I have helped manage a few...

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Erin Lovell - Essex Online MBA

You are smart, capable, and strong. Repeat that to yourself as many times as you need to per day until you believe it.  

Tell us a bit about yourself.

Things I love: writing, long-distance charity walks, my Jack Russell terrier Jada, virtually all animals, tea, travelling to places I don’t speak the language, and learning. Things I dislike: cooking, butterflies, the sound of forks on teeth and being late.  

Why did you decide to open a sports centre?

My business partner and I had been discussing it for a few years before it all started to come together. We recognized that Bermuda was missing a central, family-friendly, location for practitioners of different martial arts & boxing styles to train. Our goal was to open a purpose-built facility that would be high-quality, affordable, and inclusive. So far, so good!  

Have you always...

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