The details
Location: Online Mode of study: Part-time Qualification: CPD microcredential (20 credits) Study duration: 13 weeks
For queries: Call +44 (0) 1206 489 358 Delivered by: Kaplan Open Learning

Develop a solid understanding of the role of marketing in any business, with this exciting CPD microcredential module.  

You’ll take an in-depth look at marketing strategies across both private and public organisations and pay particular attention to how plans fit with corporate social responsibilities.  

You’ll cover a range of topics, including: 

  • the effects of marketing strategies in both local and global environments  
  • the impact different workplaces have on marketing plans  
  • how to build a successful strategy and measure its impact 

Once you’ve completed the module, you have the opportunity to study one of our popular postgraduate business courses. 

Why we’re great

  • Gain 20 academic credits, ideal for boosting your career prospects.
  • Study your microcredential 100% online, part-time, with no need for a career break.
  • Receive your CPD microcredential certificate from the University of Essex, a top 40 UK university (Complete University Guide 2023).

You’ll study the following topics as part of the CPD microcredential module: 

  • strategic marketing in the manufacturing and the service sector 
  • developing a strategically and ethically effective marketing plan  
  • the importance of marketing strategy 

Teaching methods

Studying online gives you the freedom to study when and where it suits you – at home, during your lunch hour or in a café.

Our CPD microcredentials are delivered through a virtual learning environment (VLE) instead of a traditional campus. This means you will have access to your study materials 24/7, including:

  • multimedia lecturecasts made up of written content, short videos, animation, audio recordings, infographics, short tests and mini-assignments
  • discussion forums for you to chat about the module content with fellow students
  • live Q&A sessions with your tutors
  • a comprehensive eLibrary of textbooks and academic journals
  • support from academic staff and your dedicated Student Support team

To ensure you receive high-quality tutor support, each class is capped at 20 students.


Assessment methods

Rather than fretting about exams, you’ll be assessed exclusively through assignments. These include assessed discussion forums, a written assignment, journal entries and an end-of-module project.

We are committed to providing frequent and transparent feedback through the following ways:

our assessment criteria are designed to be simple and transparent

  • you will always be aware of your current provisional grade, right from the start
  • you will be able to clearly view your marks in your gradebook whenever you log on to the learning platform
  • there is a seven-day turnaround for marking and feedback of assessed work
  • you will have regular contact with your Student Support team, with whom you can discuss any concerns as soon as they arise

Study duration

Our Marketing Strategy and Management CPD microcredential module has a  study duration of of 13 weeks, including a one-week induction to help you settle into online study.

The Marketing Strategy and Management CPD microcredential module offers a whole host of opportunities. On successful completion, you’ll receive a digital certificate confirming you’ve achieved 20 academic credits at postgraduate level. This will be beneficial whether you’re looking to climb the career ladder or take the first step into business or project management – helping you stand out amongst the competition.. 

If you wish to continue your studies and boost your prospects, you could choose additional business CPD microcredentials, such as Management: Principles and Practices and Project Management Techniques. Alternatively, you could progress on to a PG Cert Global Digital Marketing (60 credits); PG Dip Global Digital Marketing (120 credits) or the full MSc Global Digital Marketing (180 credits). 

Please note, acceptance on to a postgraduate qualification is subject to meeting the entry requirements of your chosen programme. 


No formal qualifications or experience is necessary.  

As our modules are delivered in English, a high proficiency of English is required. If English isn’t your first language, your ability should be equivalent to an IELTS (Academic) score of 6.5. Don’t worry if you don’t hold an IELTS or equivalent qualification – we offer a free online English test to assess your proficiency.  

You don’t need to prove your English ability if you’re a national of, or have completed a qualification equivalent to a UK degree in, any of these countries. 

Full tuition fee: £1,320 (2022-23) Δ  

  • Our modules are fully inclusive – all teaching materials and required reading are included. We also charge the same fee for domestic and international students.  
  • Alumni discount of 10% of the tuition fee available if you’re a previous graduate with the University of Essex or University of Essex Online.   
  • We offer a 14-day moneyback guarantee, so if you decide your course isn’t for you during the first 14 days, we’ll give you a full refund. Terms and conditions apply. 

Δ All tuition fees shown are net of any applicable sales tax payable by you in your country of residence. Where we are required to add sales tax at the local statutory rate, this will be added to the tuition fees shown and confirmed during the payment process. 

Subject specialists, industry authorities and experienced academics: the tutors who teach on our Marketing Strategy and Management module are experts in the business field.

What our students say


William Annoh - Master of Business Management (MBM)

I was particularly impressed with the way that the online programme was structured. My Student Advisor Rebekah was very helpful in advising me and guiding me through the process. All the faculty who taught the modules were very very helpful; they taught me so much. I've learnt a lot of things and I'm willing and ready to use them in my career path. I particularly loved the discussion forums. It was a platform for us to engage with each other, so it helped us as online participants to get to know each other and think about different things. It helped me open my mind to a lot of different ideas. Now that I've finished my degree, the first thing I plan to do is to better myself in my role at work. I just started a new role last month so I'm looking forward to using my experiences from here to grow that. On the side I do some consultancy as well, and I have helped manage a few...

Read more