In the modern business world, it is essential for marketers to have a solid understanding of the increasing number of digital channels available. It is especially important that they are aware of the opportunities created by them on an international scale, as well as the challenges that arise.
This short postgraduate marketing course introduces you to a variety of crucial strategies to promote products and services and the underlying theory behind them. You will study a range of topics including:
- the external context in which international businesses operate and the opportunities and challenges posed
- the internal processes that occur within a consumer’s mind and how to choose corresponding marketing strategies
- management of internal and external communications aimed at creating a favourable point of view among stakeholders
- data analytics for managers, including the technical aspects of collecting and organising data
Alongside the specialist knowledge you gain, you will also improve your skills in communication, critical thinking and research. Towards the end of your studies you will have the opportunity to advance onto the full Masters.