Digital marketing skills are essential to help meet the needs of our global, technology-driven business environment. Technology is advancing at a record rate and consumer appetites are also evolving, with expectations higher than ever before. In this blog post, we’ll explore six exciting career paths for Global Digital Marketing graduates to pursue.
The 100% online, part-time MSc Global Digital Marketing is designed to help you thrive in the modern business world. That means whether you’re looking to transition into marketing or move up in your existing career, the knowledge you develop will be equally applicable. Keep reading to discover your perfect role…
1. Global Digital Marketing Manager
As a Global Digital Marketing Manager, you’ll oversee high-level strategies across a range of digital marketing channels and regions. The global element to this role ensures every day is different. This is the perfect role if you enjoy a fast-paced environment that gives you the opportunity to become an expert in all things digital.
2. Social Media Executive
Do you enjoy creating fun, short-form content? If you’re super creative, then becoming a Social Media Executive could be an ideal career path. You’ll be responsible for ensuring that your organisation’s social media channels are kept updated, while analysing performance to improve future campaigns.
3. Content Marketing Specialist
As a Content Marketing Specialist, you’ll have to use the creative part of your brain to build brand personas, generate content ideas and nurture prospective customers. Copywriting and proofreading are key skills here, as it’s likely you’ll be writing long-form blog posts, infographics and website content daily.
4. Digital Brand Manager
This role is all about managing the brand’s digital presence. As part of this role, you’d be expected to identify areas to grow in the online space, as well as reporting and analysing online data. Market research, competitor analysis and staying ahead of the curve is key for success in this role.
5. SEO Specialist
Do you enjoy digging into analytics? A career as an SEO Specialist could be an ideal pathway to take. In this area of marketing, you’ll be able to build your search engine optimisation skills on-the-job and learn as you go. Senior positions in this area could also include leading teams and conducting detailed website audits.
6. International Marketing Executive
Roles in this area involve continuous learning and adapting to new markets. As an International Marketing Executive, your focus would be on marketing products and services on a global scale. Everyday duties could involve localising marketing material, developing relationships with stakeholders or utilising language skills.
Why choose Essex Online?
- Small class sizes to guarantee the individual support you need
- 24/7 access to our virtual learning environment (VLE)
- Global student network covering 140 countries worldwide
- Receive your certificate from the University of Essex, a top 25 UK university (Guardian University Guide 2025)
Sparked your interest? Just click right here to apply! Alternatively, visit the course page to find out more.