The details
Location: Online Mode of study: Part-time Qualification: PG Cert Indicative duration: 8 months
Start date: Awarding body: University of Essex Delivered by: Kaplan Open Learning For queries: Call +44 (0) 1206 489 358

It is increasingly important that marketing professionals have a strong understanding of the various digital channels available and how to optimise the use of these channels in order to attract customers to their companies and drive sales.

This short postgraduate course is designed to introduce you to a range of key marketing strategies and concepts, and the practical skills needed to implement these techniques. You will study topics such as:

  • the external context in which international businesses operate and the opportunities and challenges posed
  • the internal processes that occur within a consumer’s mind and how to choose corresponding marketing strategies
  • the key elements that marketers must integrate to establish and sustain service excellence and provide customer value

Alongside developing specialist knowledge, you will also improve your skills in problem solving, communication and research. At the end of your course, there will be the opportunity to progress onto a PG Dip or the full Masters.

Why we’re great

  • This specialist course will explore a number of essential and tailored topics to develop your all-round skills as a marketing professional.
  • Through both course content and collaboration with fellow students based around the world, you will gain a global outlook on marketing and the ability to succeed in a national or international company.
  • Receive your degree from the University of Essex, a top 30 UK university (Complete University Guide 2025)

The PG Cert Global Digital Marking is made up of the following modules and, upon completion, is equal to a total of 60 credits.

How do external factors affect international business and entrepreneurial firms? In this exciting module, you’ll learn about the rationale for studying international business from the perspective of an entrepreneur – while enhancing your understanding of key international trade theories and practices. 

In this defining module, you’ll begin to unpack the theoretical concepts and issues underpinning marketing strategies. You’ll examine three key themes: marketing concept and orientation, international marketing strategy, and marketing planning and control processes. Upon completion, you’ll have a solid understanding of the importance of marketing principles and practices. 

Ready to enhance your transferrable skills and employability within the service sector? This valuable module will help you understand the importance of the human dimension in service provision. You’ll also critically analyse the marketing activities of service sector organisations helping you gain crucial insight into how services-based organisations operate. 

In order to enjoy business success, managers must understand consumer behaviour in the digital age. In this fascinating module, you’ll learn about the internal processes that occur within the mind of the consumer – and how this awareness helps shape marketing strategy implementation in both traditional and online contexts. 

Prepare to strategically lead online marketing campaigns with this fascinating module. You’ll discover key digital marketing concepts, the theoretical frameworks underpinning them and their practical applications. Not only that, you’ll explore the impact of digital disruption and its effect on the changes in business and customer behaviour. 

Teaching methods 

Studying online gives you the freedom to study when and where it suits you – at home, during your lunch hour or anywhere else you have internet access.  

Our courses are delivered through a virtual learning environment (VLE) instead of a traditional campus. This means you’ll have access to your study materials 24/7, including:  

  • multimedia lecturecasts made up of written content, short videos, animation, audio recordings, infographics, short tests and mini-assignments 
  • discussion forums for you to chat about the course content with fellow students 
  • live seminars and Q&A sessions with your tutors 
  • a comprehensive eLibrary of textbooks and academic journals  
  • support from academic staff and your dedicated Student Support team 

 

Assessments 

You’ll be assessed through a series of assignments. This can be by engaging in discussion forums throughout your modules, completing reflective journal entries, delivering live presentations or by submitting longer written pieces. 

We’re committed to providing frequent and transparent feedback in the following ways: 

  • our assessment criteria are designed to be simple and transparent 
  • you’ll always be aware of your current provisional grade, right from the start of the programme 
  • you’ll be able to view your marks clearly in your gradebook whenever you log into the learning platform 
  • there’s a 7-day turnaround for marking and feedback of assessed work 
  • you’ll have regular contact with your Student Support team, with whom you can discuss any concerns as soon as they arise 

 

Online learning experience 

Your learning experience will be fully supported by high-quality learning materials and resources, delivered via our state-of-the-art virtual learning environment (VLE).  

On average, your learning experience will include the following: 

  • directed learning (40%) this includes participating in tutor-led discussions and seminars, completing interactive exercises on the VLE, and watching videos and lecturecasts. You’ll also be able to book appointments with your module tutor during their office hours, which can be found on the VLE 
  • self-directed learning (30%) – including undertaking wider reading and research in your area of study to develop your understanding of the subject area 
  • assessment (30%) time spent preparing and completing assignments and activities that contribute towards your overall assessment 

Typically, you’ll need to dedicate a minimum 15-20 hours of study per module, per week. 

 

Study duration 

Our PG Cert Global Digital Marketing has an indicative study duration of 8 months, which is a guide to how long your course will take to complete. The actual duration may be longer or shorter depending on your speed of study, study options chosen and module availability.  

It’s possible to complete your studies faster than the indicative course duration by doubling up on modules at certain times; however, minimum study durations do apply.  

Our academic year is organised into modules, typically with a one or two-week break between modules and a structured three-week break for the Christmas period. Students will receive a course timetable during the application process.  

All our courses have regular start dates throughout the year.  

On successful completion of your degree, you’ll be invited to attend a graduation ceremony at the University of Essex’s Colchester campus. 

 

Academic staff 

A quality teaching experience is at the heart of everything we do.  

The dedicated tutors who teach our course modules are subject matter experts, experienced academics and leading industry thought leaders. They play a vital role in ensuring the latest theories and areas of study are covered in our courses, and are proud to provide a high level of academic support. 

You can find more information on our key academic staff and their experience here. 

 

Quality and assurance  

We’re proud to provide a first-class education to students anywhere in the world and adhere to the strictest quality standards 

The University of Essex Online is a recognised member of the Quality Assurance Agency for Higher Education (QAA) and registered with the Office for Students (OfS).

All our degrees are delivered by Kaplan Open Learning, a world-leading education provider with over 15 years’ experience. 

Businesses in all sectors are in need of talented and knowledgeable marketing professionals to help them stand out and broaden their market share. Whether you hope to move into a marketing role within your current industry or to get ahead in your existing career, this course will give you a range of relevant technical and transferable skills.

Job titles you may apply for include: Marketing Executive, Digital Brand Manager, Content Marketing Specialist, Community Manager, Marketing Strategist, SEO Specialist, Marketing Manager, Creative Director or Content Creator.

Gaining a postgraduate qualification with the University of Essex Online also puts you in good stead for your career prospects. Results from our 2021 student survey showed:

  • 92% of students said their course helped develop their research skills
  • 89% of students say their studies fit with their future plans
  • Almost 60% said their studies had a positive effect on their career
  • 25% of students saw their salaries increase by up to 10%

We know that many people from non-traditional backgrounds would succeed on our courses! That’s why we offer two different entry routes, taking into account your prior work experience and relevant qualifications. You will also need to meet our English language requirements.

Additionally, you will need to pass your first assignment set within your two-week induction period of the course in order to continue with your studies.

 

Academic entry route

In order to satisfy the academic entry route requirements for our PG Cert Global Digital Marketing, as a minimum you must have an undergraduate degree from an approved institution, equivalent to a UK Honours degree, or a relevant Level 6 professional qualification.

 

Work experience entry route

In order to satisfy the work experience entry route requirements for our PG Cert Global Digital Marketing, as a minimum you must have at least three years’ relevant work experience.

 

English language requirements

As our courses are delivered in English, a high proficiency with English is required. If English is not your first language, your English ability should be equivalent to an IELTS (Academic) score of 6.5. Don’t worry if you don’t hold an IELTS or equivalent qualification – we offer a free online English test to assess your proficiency.

You don’t need to prove your English ability if you are a national of, or have completed a qualification equivalent to a UK degree in, any of these countries.

Full tuition fee: 

£4,157 UK / £4,350 International (2024-25) Δ
 

  • Simple monthly payment plan available, enabling you to spread the cost over the duration of your studies. 
  • Full payment discount of 5% if you pay upfront. 
  • Regional scholarship available for international students based overseas in eligible countries 
  • Alumni discount of 10% of the tuition fee available if you are a previous graduate with the University of Essex or University of Essex Online. 
  • 10% corporate discount available when three or more of your employees study with us. 

Please note, a maximum of two discounts or scholarships can be applied. The corporate discount can only be used in combination with our upfront payment discount, but not in conjunction with any other discount or scholarship. Find out more information about our discounts and scholarships here. 

Our course fees are fully inclusive – all teaching materials and required reading are included, and there are no hidden charges for assessments or resits.  

Δ All tuition fees shown are net of any applicable sales tax payable by you in your country of residence. Where we are required to add sales tax at the local statutory rate, this will be added to the tuition fees shown and confirmed during the payment process. 

Subject specialists, industry authorities and experienced academics: the tutors who teach modules on our MSc Global Digital Marketing are experts in the fields of business and marketing.

What our students say

testimonials

William Annoh -Master of Business Management (MBM)

I was particularly impressed with the way that the online programme was structured. My Student Advisor Rebekah was very helpful in advising me and guiding me through the process. All the faculty who taught the modules were very very helpful; they taught me so much. I've learnt a lot of things and I'm willing and ready to use them in my career path. I particularly loved the discussion forums. It was a platform for us to engage with each other, so it helped us as online participants to get to know each other and think about different things. It helped me open my mind to a lot of different ideas. Now that I've finished my degree, the first thing I plan to do is to better myself in my role at work. I just started a new role last month so I'm looking forward to using my experiences from here to grow that. On the side I do some consultancy as well, and I have helped manage a few...

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Erin Lovell -Essex Online MBA

You are smart, capable, and strong. Repeat that to yourself as many times as you need to per day until you believe it.  

Tell us a bit about yourself.

Things I love: writing, long-distance charity walks, my Jack Russell terrier Jada, virtually all animals, tea, travelling to places I don’t speak the language, and learning. Things I dislike: cooking, butterflies, the sound of forks on teeth and being late.  

Why did you decide to open a sports centre?

My business partner and I had been discussing it for a few years before it all started to come together. We recognized that Bermuda was missing a central, family-friendly, location for practitioners of different martial arts & boxing styles to train. Our goal was to open a purpose-built facility that would be high-quality, affordable, and inclusive. So far, so good!  

Have you always...

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Serina Jonas -BA (Hons) Business and Management

I set out to earn a living instead of studying, but despite this choice I always wanted to fulfil my ambition to have a qualification. I set about furthering my education, to advance my business understanding and enrich my life skills; all from the comfort of my home. That's why I chose to study BA (Hons) Business and Management with the University of Essex Online. My new-found knowledge and confidence have improved my career over the past four years, teaching me the ‘corporate speak’ and I feel qualified to belong to the corporate world. My final objective on my personal development plan was for my daughter to look up to me and see me as a good example of a working mother with a growing career. Having my family at my graduation filled me with pride.   Interested in seeing where a business course could lead you? To find out more, <a...

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