The details
Location: Online Mode of study: Part-time Qualification: MSc Indicative duration: 2 years
Start date: Awarding body: University of Essex Delivered by: Kaplan Open Learning For queries: Call +44 (0) 1206 489 358

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Gain the digital expertise required to succeed within a national or international company with this specialist degree. As a digital marketing professional, you’ll help companies reach prospective customers across the world, using online channels to promote their products and services.  

Enhance your digital mindset and gain fundamental marketing skills applicable to a wide range of senior roles with our MSc Global Digital Marketing. Throughout this course, you’ll develop an understanding of consumer behaviour and implement your expertise within effective marketing strategies. With a focus on contemporary marketing platforms, you’ll learn how to harness a range of digital channels to lead successful campaigns.  

Explore a range of global digital marketing topics, including:  

  • key international trade theories and practices 
  • digital channels including PPC and social media, as well as SEO 
  • data analysis and collection in a global economy 
  • external factors affecting international business and entrepreneurial firms 

And towards the end of your studies, you’ll develop a research report around a topic of interest within global digital marketing – demonstrating your higher level skills in marketing, research and communication.

 

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The University of Essex Business School is proud to hold AACSB accreditation, which covers our MSc Global Digital Marketing. 

Why we’re great

  • Develop an advanced understanding of the external context in which international businesses operate. 
  • Gain a truly global outlook on marketing and engage with peers from across the world. 
  • Study anywhere, on any device, with 24/7 access to our virtual learning platform.  
  • Receive your certificate from the University of Essex, a top 30 UK university (Complete University Guide 2025).

The MSc Global Digital Marketing is made up of the following modules and, upon completion, is equal to a total of 180 credits.

How do external factors affect international business and entrepreneurial firms? In this exciting module, you’ll learn about the rationale for studying international business from the perspective of an entrepreneur – while enhancing your understanding of key international trade theories and practices. 

In this defining module, you’ll begin to unpack the theoretical concepts and issues underpinning marketing strategies. You’ll examine three key themes: marketing concept and orientation, international marketing strategy, and marketing planning and control processes. Upon completion, you’ll have a solid understanding of the importance of marketing principles and practices. 

Ready to enhance your transferrable skills and employability within the service sector? This valuable module will help you understand the importance of the human dimension in service provision. You’ll also critically analyse the marketing activities of service sector organisations helping you gain crucial insight into how services-based organisations operate. 

In order to enjoy business success, managers must understand consumer behaviour in the digital age. In this fascinating module, you’ll learn about the internal processes that occur within the mind of the consumer – and how this awareness helps shape marketing strategy implementation in both traditional and online contexts. 

Prepare to strategically lead online marketing campaigns with this fascinating module. You’ll discover key digital marketing concepts, the theoretical frameworks underpinning them and their practical applications. Not only that, you’ll explore the impact of digital disruption and its effect on the changes in business and customer behaviour. 

Corporate communications help organisations explain their visions and values to stakeholders. In this defining module, you’ll gain a solid understanding of how organisations craft a coherent message to enhance credibiltiy and corporate social responsibility. Upon completion, you’ll have expanded your knowledge of branding, image and identity. 

Ready to learn more about marketing strategies in private and public organisations? In this exciting module, you’ll critically examine the various software applications and other tools necessary to build a strategic marketing plan. You’ll also analyse the variables essential to delivering marketing strategies in different types of businesses. 

As data analytics becomes increasingly important in the global economy, managers need to know how to gain valuable data insight and understand data sources, collection and interpretation to inform key business decisions. This comprehensive module will examine the study of data analytics – exploring the technical aspects of collecting and organising data, and carrying out data analytics.  

Undertake a solid grounding in research approaches and techniques at Masters level. On this exciting module, you’ll engage with both peers and tutors by critiquing and debating current literature. You’ll also journey towards becoming a fully reflective and independent thinker, by gaining new ways to collect, organise and present data. 

This defining module allows you to produce a major piece of academic research on a chosen topic within business and management. You’ll have the opportunity to explore areas that have not been fully investigated previously – incorporating your knowledge of management challenges, or a business scenario that has far-reaching organisational implications. 

Teaching methods 

Studying online gives you the freedom to study when and where it suits you – at home, during your lunch hour or anywhere else you have internet access.  

Our courses are delivered through a virtual learning environment (VLE) instead of a traditional campus. This means you’ll have access to your study materials 24/7, including:  

  • multimedia lecturecasts made up of written content, short videos, animation, audio recordings, infographics, short tests and mini-assignments 
  • discussion forums for you to chat about the course content with fellow students 
  • live seminars and Q&A sessions with your tutors 
  • a comprehensive eLibrary of textbooks and academic journals  
  • support from academic staff and your dedicated Student Support team 

 

Assessments 

You’ll be assessed through a series of assignments. This can be by engaging in discussion forums throughout your modules, completing reflective journal entries, delivering live presentations or by submitting longer written pieces. 

We’re committed to providing frequent and transparent feedback in the following ways: 

  • our assessment criteria are designed to be simple and transparent 
  • you’ll always be aware of your current provisional grade, right from the start of the programme 
  • you’ll be able to view your marks clearly in your gradebook whenever you log into the learning platform 
  • there’s a 7-day turnaround for marking and feedback of assessed work 
  • you’ll have regular contact with your Student Support team, with whom you can discuss any concerns as soon as they arise 

 

Online learning experience 

Your learning experience will be fully supported by high-quality learning materials and resources, delivered via our state-of-the-art virtual learning environment (VLE).  

On average, your learning experience will include the following: 

  • directed learning (40%) this includes participating in tutor-led discussions and seminars, completing interactive exercises on the VLE, and watching videos and lecturecasts. You’ll also be able to book appointments with your module tutor during their office hours, which can be found on the VLE 
  • self-directed learning (30%) – including undertaking wider reading and research in your area of study to develop your understanding of the subject area 
  • assessment (30%) time spent preparing and completing assignments and activities that contribute towards your overall assessment 

Typically, you’ll need to dedicate a minimum 15-20 hours of study per module, per week. 

 

Study duration 

Our MSc Global Digital Marketing has an indicative study duration of 2 years, which is a guide to how long your course will take to complete. The actual duration may be longer or shorter depending on your speed of study, study options chosen and module availability.  

It’s possible to complete your studies faster than the indicative course duration by doubling up on modules at certain times; however, minimum study durations do apply.  

Our academic year is organised into modules, typically with a one or two-week break between modules and a structured three-week break for the Christmas period. Students will receive a course timetable during the application process.  

All our courses have regular start dates throughout the year.  

On successful completion of your degree, you’ll be invited to attend a graduation ceremony at the University of Essex’s Colchester campus. 

 

Academic staff 

A quality teaching experience is at the heart of everything we do.  

The dedicated tutors who teach our course modules are subject matter experts, experienced academics and leading industry thought leaders. They play a vital role in ensuring the latest theories and areas of study are covered in our courses, and are proud to provide a high level of academic support. 

You can find more information on our key academic staff and their experience here. 

 

Quality and assurance  

We’re proud to provide a first-class education to students anywhere in the world and adhere to the strictest quality standards 

The University of Essex Online is a recognised member of the Quality Assurance Agency for Higher Education (QAA) and registered with the Office for Students (OfS).

All our degrees are delivered by Kaplan Open Learning, a world-leading education provider with over 15 years’ experience. 

Businesses across all sectors need talented marketing professionals to help them stand out and broaden their market share. Whether you hope to move into a marketing role within your current industry or get ahead in your existing marketing career, this course will give you a range of relevant technical and transferable skills.

Job titles you may apply for include Marketing Executive, Digital Brand Manager, Content Marketing Specialist, Community Manager, Marketing Strategist, SEO Specialist, Marketing Manager, Creative Director or Content Creator.

Gaining a postgraduate qualification with the University of Essex Online also puts you in good stead for your career prospects. Results from our 2021 student survey showed:

  • 92% of students said their course helped develop their research skills
  • 89% of students say their studies fit with their future plans
  • Almost 60% said their studies had a positive effect on their career
  • 25% of students saw their salaries increase by up to 10%

We know that many people from non-traditional backgrounds would succeed on our courses! That’s why we offer two different entry routes, taking into account your prior work experience and relevant qualifications. You will also need to meet our English language requirements.

Additionally, you will need to pass your first assignment set within your two-week induction period of the course in order to continue with your studies.

 

Academic entry route

In order to satisfy the academic entry route requirements for our MSc Global Digital Marketing, as a minimum you must have an undergraduate degree from an approved institution, equivalent to a UK Honours degree, or a relevant Level 6 professional qualification.

 

Work experience entry route

In order to satisfy the work experience entry route requirements for our MSc Global Digital Marketing, as a minimum you must have at least three years’ relevant work experience.

 

English language requirements

As our courses are delivered in English, a high proficiency with English is required. If English is not your first language, your English ability should be equivalent to an IELTS (Academic) score of 6.5. Don’t worry if you don’t hold an IELTS or equivalent qualification – we offer a free online English test to assess your proficiency.

You don’t need to prove your English ability if you are a national of, or have completed a qualification equivalent to a UK degree in, any of these countries.

Full tuition fee:  

£12,471 UK / £13,049 International (2024-25) Δ

  • Designated for postgraduate student loans in England. 
  • Simple monthly payment plan available, enabling you to spread the cost over the duration of your studies. 
  • Full payment discount of 5% if you pay upfront. 
  • Regional scholarship available for international students based overseas in eligible countries. 
  • Alumni discount of 10% of the tuition fee available if you are a previous graduate with the University of Essex or University of Essex Online. 
  • 10% corporate discount available when three or more of your employees study with us. 
  • 15% Course Scholarship available for our January 2025 intake.

Please note, a maximum of two discounts or scholarships can be applied. The corporate discount can only be used in combination with our upfront payment discount, but not in conjunction with any other discount or scholarship. Find out more information about our discounts and scholarships here. 

Our course fees are fully inclusive – all teaching materials and required reading are included, and there are no hidden charges for assessments or resits.  

Δ All tuition fees shown are net of any applicable sales tax payable by you in your country of residence. Where we are required to add sales tax at the local statutory rate, this will be added to the tuition fees shown and confirmed during the payment process. 

Subject specialists, industry authorities and experienced academics: the tutors who teach modules on our MSc Global Digital Marketing are experts in the fields of business and marketing.

What our students say

testimonials

William Annoh -Master of Business Management (MBM)

I was particularly impressed with the way that the online programme was structured. My Student Advisor Rebekah was very helpful in advising me and guiding me through the process. All the faculty who taught the modules were very very helpful; they taught me so much. I've learnt a lot of things and I'm willing and ready to use them in my career path. I particularly loved the discussion forums. It was a platform for us to engage with each other, so it helped us as online participants to get to know each other and think about different things. It helped me open my mind to a lot of different ideas. Now that I've finished my degree, the first thing I plan to do is to better myself in my role at work. I just started a new role last month so I'm looking forward to using my experiences from here to grow that. On the side I do some consultancy as well, and I have helped manage a few...

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Erin Lovell -Essex Online MBA

You are smart, capable, and strong. Repeat that to yourself as many times as you need to per day until you believe it.  

Tell us a bit about yourself.

Things I love: writing, long-distance charity walks, my Jack Russell terrier Jada, virtually all animals, tea, travelling to places I don’t speak the language, and learning. Things I dislike: cooking, butterflies, the sound of forks on teeth and being late.  

Why did you decide to open a sports centre?

My business partner and I had been discussing it for a few years before it all started to come together. We recognized that Bermuda was missing a central, family-friendly, location for practitioners of different martial arts & boxing styles to train. Our goal was to open a purpose-built facility that would be high-quality, affordable, and inclusive. So far, so good!  

Have you always...

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